Lost in Publishing? Let’s Find Your Path.

I help authors navigate the publishing process with clarity and confidence—so you don’t waste months guessing or sign a bad deal.

In Collaboration With:

Logo of Amplify Publishing Group with "APG" in a blue outline speech bubble above the text "amplify publishing group."
Wiley logo in bold black text
Streamline logo with text "Books - Speakers - Media" next to it. Features stylized book illustration inside a circle.
Greenleaf Book Group logo with a stylized green leaf above the text.
Brand Builders Group logo with stylized "b" and "g" in turquoise over black text.
Authors Unite logo with stylized text and a design element on the left.
Logo of Smith Publicity Inc with a stylized green book above the text.
Stylized "BH" logo with black background and gold stripe on top.
Business Expert Press logo featuring "BEP" in a blue oval above the company name in black text.
Authors Mohammad F. Anwar, Frank E. Danna, Jeffrey F. Ma, and Christopher J. Pitre.
3D render of the book "Love as a Business Strategy" by Mohammad F. Anwar, Frank E. Danna, Jeffrey F. Ma, and Christopher J. Pitre, featuring game strategy symbols and a bestseller badge on the cover.

Traditional Book Publishing Strategy

When authors are ready to level up, the right guidance can unlock major deals.

Take the team behind Love as a Business Strategy. After self-publishing their first book in 2021, they came to me to explore traditional publishing for their follow-up.

When Wiley expressed interest, we moved fast.

With my support, the authors:

  • Developed a standout proposal in under two weeks, securing a two-book deal.

  • Sold Wiley the rights to an expanded edition of their first book.

  • Negotiated their own terms confidently, landing above-average royalties on both titles.

Love as a Change Strategy is now in the works—and they’ve entered traditional publishing on their own terms.

Author Reza Zahedi of Rock Asset GmBH.

Hybrid Publishing—Without the Guesswork

Some authors arrive with big goals—and little groundwork. That’s where strategic guidance makes all the difference.

Take Reza, for example. He came to me with a proposal and a dream of landing a major traditional deal and becoming a NYT bestseller. But like many first-time authors, he had no platform. 

I helped him recalibrate his path.

With my support, Reza:

  • Pitched independent traditional publishers, getting real interest and offers.

  • Chose a top-tier hybrid publisher (Greenleaf) to retain creative control and ensure bookstore-quality printing.

  • Built a custom publishing team, including marketing and PR, to support his September 2025 launch.

His debut, The Self-Made Maverick, is set for a standout release—and Book 2 may just hit that NYT list.

Author Susan Conrad of INSIDE: One Woman's Journey Through the Inside Passage
Book cover of "Inside: One Woman's Journey Through the Inside Passage" by Susan Marie Conrad, featuring a kayak on water and a map.

Self-Publishing with a Human Heartbeat

Many authors don’t realize how little control they have—until it’s too late. I’ve helped authors regain their rights and rebuild stronger.

Take Susan, for example. Her memoir, Inside: One Woman’s Journey Through the Inside Passage, was traditionally published. Seven years later, the publisher declared it “out of print” and returned the rights.

We connected through a publishing strategist in the Pacific Northwest, and I helped her take the reins.

With my support, Susan:

  • Recovered her rights and assets, including files and cover art.

  • Rebranded her book with a fresh cover and top-tier Print-on-Demand quality.

  • Re-released under her own imprint, giving her full creative and financial control.

She turned a dead-end into a new beginning.

From Manuscript to Masterpiece

Woman sitting at outdoor table with laptop and books

The Rose Approach

A strategic 3-step process to help authors make the right publishing moves with clarity and confidence.

  • Before exploring any publishing path, we get clear on your vision.

    What’s included:

    • 1:1 deep-dive strategy session to understand your publishing goals (traditional, hybrid, indie, etc.)

    • Review of your manuscript or proposal (if available)

    • Feedback on book positioning, audience, and long-term career goals

    • Clarification of your book’s unique value in the market

    How I help:
    I become your thought partner—helping you distill your message, align your goals, and set realistic expectations before you make any big decisions.

  • Your book doesn’t exist in a vacuum. I analyze where it fits and how to pitch it effectively.

    What’s included:

    • Market research on genre/category performance

    • Reader trend analysis to inform positioning

    • Agent/publisher wishlist and backlist research (what they want vs. what they’ve sold)

    • Comparable title analysis for pitches or positioning

    • Strategic advice on publishing path: traditional, hybrid, or independent

    How I help:
    I pull from industry data and real-time insights to shape a smart, tailored strategy that fits your goals—no guesswork.

  • Once you’re clear and positioned, we connect the dots.

    What’s included:

    • Query letter or pitch review (or writing support)

    • Introductions to aligned agents, hybrid publishers, or PR/marketing partners

    • Personalized submission strategy with timelines

    • Consulting on early calls and negotiations

    • Guidance on evaluating offers and navigating terms

    How I help:
    I open doors and help you walk through them—with confidence. Whether it's crafting your pitch or preparing you for a meeting, I guide you at every step.

Three Ways I Can Support Your Author Journey

Submission Toolkits for Traditional Publishing
1–2 month direct coaching and curated query strategy development for nonfiction or fiction work. From proposal to pitch, every step tailored to your book.

★ See recent client praise
Starting at
$1,800
One-time engagement
Get started
Hybrid & Paid Publishing Services Consultation
1–3 month outreach and contract review support. Navigate hybrid and paid publishing options with confidence — no fine print surprises.

Starting at
$500/mo
Monthly retainer
Get started
Self-Publishing Coaching
On-call support for troubleshooting your independent publishing efforts. Not a project manager — but there when the big questions hit, on retainer.

Starting at
$450/mo
Monthly retainer
Get started

What clients are saying

★★★★★
"Rose is an absolute gem — knowledgeable, well-connected, and a joy to work with. She transformed my query letter with thoughtful research and industry insight, ultimately connecting me with my publisher. Her deep understanding of the publishing world turned what felt like an overwhelming process into an exciting and rewarding journey. Choosing to work with Rose was one of the best decisions I made."

Author, Maybe a Note Would Help
★★★★★
"As a first-time author I had no idea who to call, how to go about things, or what my next steps were. Rose connected me with the right publisher for me after a conversation about who I was and what I was trying to accomplish. She was knowledgeable, competent and courteous."

Author, Transform Procurement
★★★★★
"Working with Rose Friel was an absolute pleasure. Her attention to detail, professionalism, care and support of my book was remarkable. I highly recommend her. Worth. Every. Penny."

Author, Prepare to be Boarded
★★★★★
"Within our first 30 min intro call Rose helped me determine that my non-fiction book would be best served by traditional publishing — with data and publishing industry context to support her rationale. Fast forward about a year later, I now have offers from agents in hand!"

Author & Documentarian, rep. by High Line Literary
★★★★★
"I never imagined that publishing a book myself would be so full of important details I had no clue about! Rose is worth every cent and more. Her expertise in the self-publishing field makes her an indispensable partner. She walked me through Ingram Spark and answered every frantic email. Rose has been a godsend!"

Author, Come on Down!
★★★★★
"Working with Rose was a wonderful experience. The publishing process can feel daunting, but she made it feel much clearer, more manageable, and collaborative from start to finish. What stood out most was how warm, responsive, and thoughtful she was throughout. I always felt she cared deeply about both the project and my experience as a client."

Author, Beauty Redefined & The Nomadic Soul
★★★★★
"We had not published a book in a long time and the world of publishing had changed dramatically in that time. Rose helped guide us through the process and find a publisher who was a perfect fit for us. We could not have done it without her!"

Joshua Schank
Author
★★★★★
"Rose possesses a wealth of knowledge about the publishing industry. She was my cheerleader, offering invaluable moral support, encouragement, and a balanced perspective during the challenging phase in my search for a publisher."

Shigeko Ito
Author
★★★★★
"Rose is the ultimate connector and knowledge source for all things publishing. Her insights and ability to provide data, information and connections in the industry is unmatched."

Deepika Sandhu
CEO, Soul Sparks Press
★★★★★
"NOBODY knows more than Rose about who might want to rep your book, where to connect to those people, HOW to sell your story to an agent/publisher, and which markets will most value your work. She will also help you decide which kind of publishing is best for you and will walk you through all that with kindness, patience, honesty, and enthusiasm."

Marie Kuipers
Author
★★★★★
"Rose takes the time to discover you, your needs, and your story. She strategically provides insights and connections to link you to the processes and people that can help share your story in the way that matches your needs."

Christine Cooper
Author
★★★★★
"As a new author, I worked with Rose on how to navigate the book industry. She knew her subject matter extremely well and helped me tremendously in the process. I avoided a ton of unnecessary pitfalls and costly mistakes by heeding her advice. Thanks to Rose I've got a killer book!"

Doug Fifer
Author
★★★★★
"Rose is an excellent partner to have in the publishing journey. She's got a strong grasp on the ins and outs of project management, and handles each book with utmost care and professionalism. It's been a joy to work with her and to see how happy authors have been with her guidance!"

Dana Mathias Steele
Designer
★★★★★
"The publishing world is opaque and confusing. Rose has given wise counsel to me and my clients as we try to find them the best publishing partner for their overall goals. She is thorough, accessible, generous, and fantastic to work with."

Marni Seneker
Ghostwriter & Book Coach
★★★★★
"Rose is a publishing mastermind, with more knowledge about the industry than I could ever hope to gain on my own. The greatest compliment I can give is that I trust her. As a ghostwriter and editor, I can confidently send my clients to her, knowing they are in good hands. She has been an invaluable resource — and she was the very first person I let read my novel in full. That's how much I trust her."

Kelsey Adams
Author & Writer
★★★★★
"Key words to describe Rose: Professional › Gracious › Diligent › Skillful › Endlessly patient!"

Gary Pavela
Writer
★★★★★
"Rose has been super helpful in guiding me through the process of finding agents and submitting my novel! There's WAY more to this than I had thought, and I'm super happy to have had Rose assisting me on the way!"

Mike Parent
Author
★★★★★
"To be frank, the modern publishing industry is overwhelming, confusing, and rife with scammers. It's hard for authors to know who they can trust. Time and again, I've seen Rose demonstrate compassion for authors and leverage her wealth of insider knowledge to guide them toward their unique goals."

Peggy Holsclaw
Ghostwriter
★★★★★
"Rose has been killer to work with. She doesn't hand out vague praise or cookie-cutter feedback. She digs into the manuscript, finds what's not landing, and explains why — while still protecting the voice and atmosphere that make the story yours. She helped sharpen my novel into a stronger commercial book without sanding off its identity. I'd absolutely recommend her to writers serious about leveling up their work."

Tyler Schuetze
Author on Submission
Woman smiling while holding a book in a bookstore setting

Navigating Publishing with Insight & Strategy

Hi, I’m Rose Friel Conway, Founder of Foreword Literary Consulting

Apart from being a lifelong reader, I’ve always been fascinated by the stories we return to—and how they evolve with us. That curiosity led me from studying literature and media to working in both traditional and hybrid publishing, including time at Simon & Schuster UK and managing 1,500+ editorial assignments a year in hybrid publishing.

In 2023, after seeing firsthand how industry shifts affected both authors and editors, I founded Foreword Literary Consulting to offer strategic, human-centered support. I help authors clarify their goals, evaluate their options, and navigate traditional, hybrid, or self-publishing with confidence.

Let’s make smart, intentional moves—together.